Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their local newspaper’s and wait for the perfect candidate to call and request an interview—although some organizations today feel this is still a very effective recruiting method and often use it in conjunction with other channels.
Today, it’s more about what I like to call “cyber recruiting”—using social media tools for attracting and finding the right person to fill a job. Facebook, LinkedIn, YouTube, and Twitter are some of the main social media tools used by today’s forward-thinking organizations and allow recruiters to target the exact skill sets required for often difficult-to- fill positions. Candidates that were once far beyond the recruiter’s reach are now right there at their fingertips.
Originally designed as social networking sites, MySpace and Facebook provide a place where individuals could meet, exchange photos, videos, and stories, as well as chat. The amount of traffic that these social media sites bring has enabled recruiters and HR executives alike to use these tools to search for potential candidates—while promoting their company and leveraging relationships that may turn into placements down the road.
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