Thursday, March 18, 2010

How to Market Your Website Through Social Bookmarking

Internet marketing is currently receiving wild attention online. It isn't uncommon to see many forums that are dedicated primarily to issues that relate to how to market or make money on the internet. The primary aim of any internet marketing is to make such service or business visible or simply put, to attract more traffic to such business or service.

There are lots of options to take when your desire is to effective market your business online. Many of them are quite effective and would give the required result if you are consistent enough and apply every nuts and bolts necessary for it to bear fruits. Social bookmarking is one form of online marketing that is currently taking center stage amongst internet entrepreneurs. Creating a good product or services or developing an online business is usually a bold positive step but such business wouldn't go far in terms of profit if proper awareness isn't created for it. There are many mediums to create awareness for businesses but one of the proficient ways of doing it today on the internet is through social bookmarking.

For you to effective use social bookmarking to popularize your business or website, you have to decide what you want to achieve and have a clear plan of how to work towards it. You can't jump into social bookmarking without any organization or specific plans of how to be submitting your website and expect any meaningful result. Your primary aim of joining social bookmark sites may be to get higher search engine ranking or to drive more visitors to your site. You need to sort out the need you have for social bookmarking so that you can effectively channel your bookmarking efforts towards it. Below are ways you can utilize the social bookmarking platform to boost the popularity of your website without any hassle or stress.

In any bookmark or submission, you would be asked to write a title for such submission. This is the best catch for many to visit such submitted site so you have to be very creative and make the titles of your submission very catchy and interesting. Remember that there are thousands of other submissions begging for attention, so if your have to stand out, you would be able to draw interest with the title and lead you give it.

Make that the summary of your submissions remains 'summary' without revealing much. This would drive the readers' curiosity and make them visit the site or blog you submitted. Also don't make the mistake of submitting the home page of your blog. Simply submit the pages you want people to visit. It isn't a wise idea to submit your root domain to any social bookmarking site because once you do that it would reduce your chances of resubmitting the site because of the risk of being termed 'spam'.

The number of social bookmarking sites you want to join depends on you but the more you join and make proper submissions of your websites, the more traffic you would get. Note that you have to be consistent in your submissions for it to be effective.

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Social Bookmarking Websites - Build Backlinks Faster and Get Instant Traffic

Social bookmarking websites are exploding all over the web giving internet marketers a huge opportunity to build massive backlinks to their websites in very short period of time.

Websites like Digg, Del.icio.us, and Technorati are giving users an opportunity to employ one of the most powerful methods of online advertising using viral marketing. As users post their links to sites they like, other readers can grab those links and post them to their own lists giving marketers an opportunity to enjoy the power of viral traffic generation.

One of the biggest attractions to using social bookmarking websites like Digg is the fact that a tremendous amount of traffic frequents these sites on a daily and monthly basis. If you are diligent about your keyword research and have the ability to craft a newsworthy article, your potential for a massive spike in traffic can be instantaneous.

While creating newsworthy content certainly has its' benefits, what if your content isn't newsworthy is it still worth it to go ahead and bookmark your sites? Absolutely. Due to the high page rank these sites enjoy, you can still benefit from bookmarking your website as the search engines see these incoming links as votes for your website from these high powered sites.

It's important to note that the page rank for the social bookmarking site linking back to you may not be passed if there is a nofollow tag associated with the link, but you can still siphon some of the traffic from the site into yours giving you an opportunity to get some immediate traffic. The very nature of social bookmarking sites is that they are indeed "social" so it's important to link to other sites that are not yours as a way of contributing to the community.

More backlinks means more traffic and social bookmarking websites provide a very simple solution for achieving a larger number of backlinks faster while supplying instant traffic at the same time.

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Social Bookmarking For Added Traffic To take great advantage of the tremendous traffic potential of any social bookmarking site, certain steps should be taken to make your campaign effective. Before a site is bookmarked, care should be taken to ensure that the site is properly optimized for the search engines; if not it can limit the effectiveness of the social bookmarking campaign.

If your site lands front page on the bookmarking sites, you will produce a large increase of traffic to that site. The following will give ways you can utilize bookmarking to drive an insane amount of targeted visitors to your website.

A catchy headline is important as it is the first thing a visitor will see. It must grab the reader's attention without being very long. Using action verbs in the title, or using words, such as "how to," will also draw in the readers.

Using a meaningful description that relates well to your content is important. Do not use sentences that are too long, and do not lie in that description.

The first paragraph should be captivating, because if you were able to catch the reader's attention with the title and the description, you want to hold that attention in the first paragraph also. If this paragraph is not well written, the reader will promptly leave the page.

The content of your site should be both relevant and original, since bookmarking sites place a priority on quality content. The information provided on the site should be the relevant and required information readers will want to read.

Keywords are of great importance here also. People searching the bookmarking sites, will use keywords to obtain the information they are looking for, as they would when searching the search engines. Insert these keywords in the body, the title and in the description.

Be sure to proofread your content for grammatical errors, spelling errors and the correctness of your facts. Submit your link to the correct category, so that your information will be easily found by those searching the targeted keywords you have chosen.

Articles should be submitted to the articles directories for more visibility, and the links from these directories will provide another good source of even more traffic, if the content is relevant, interesting and good. Try to avoid boring, old news topics as this will not hold the reader's interest.

Your site should include a good sampling of relevant articles, to provide the readers with the information they are looking for, and entice them to come back again and again.

Proving newsletter subscription options and RSS feeds will keep the site interesting for readers. Be sure to make them easily visible on the site. Provide bookmarking buttons on your site, to help the readers bookmark your site, and position those buttons where they will be easily seen.

Bookmarking should not be used to just create links to your sites, because this behavior is not considered natural bookmarking. In the natural bookmarking account, a variety of sites will be bookmarked. So in the link building, links should be built on social sites linking to a few web properties, and not just to your sites.

After the social bookmarking submissions are completed, you will need to make sure the search engines are aware of them, and you achieve that by pinging the bookmarks to ping sites like pingomatic. These ping sites are constantly crawled by the search engines, and the spiders will follow these links back to the social bookmarks and will index them.

Social Bookmarking 101 - What is Social Bookmarking and How Can It Help Me?


What is Social Bookmarking?:

Have you ever e-mailed a friend or family member and sent them a link to a website you thought they might find interesting? If so, you have participated in social bookmarking.

What is social bookmarking? It is tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web. And, because your bookmarks are online, you can easily share them with friends.
What Can Social Bookmarking Do For Me? :

Not only can you save your favorite websites and send them to your friends, but you can also look at what other people have found interesting enough to tag. Most social bookmarking sites allow you to browse through the items based on most popular, recently added, or belonging to a certain category like shopping, technology, politics, blogging, news, sports, etc.

You can even search through what people have bookmarked by typing in what you are looking for in the search tool. In fact, social bookmarking sites are being used as intelligent search engines.
What is Social News? Is Social News the Same as Social Bookmarking?:

Websites like Digg, Reddit and Propeller focus on social bookmarking of news-related items such as politics, sports, technology, etc. These websites will often feature breaking headlines and bloggers discussing the current news items.

Social news sites are different from standard social bookmarking sites by focusing on specific articles and blog posts rather than websites. Because of this, they can be a great source of news, and they also offer the ability to participate in the discussion by leaving comments on popular news items.
How Can I Benefit From Social Bookmarking?:

Social bookmarking and social news allow you to specifically target what you want to see. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for.

Because many social bookmarking sites display recently added lists and popular links, you can both stay current and see relevant information. For example, let's say you are interested in learning more about social shopping. You might search for social shopping on one of these sites and come up with two articles: one with a hundred votes and one with two votes.

It's pretty easy to tell that the article with a hundred votes might be your best choice. And this is a lot easier than putting "social shopping" into a search engine and seeing page after page after page of links that may or may not be useful.

So, what started out as a way to send bookmarks to friends has really grown into social search engines. You no longer need to page through thousands of results to find a needle in a haystack. Now, you can simply go to a social bookmarking site, choose the category or tag that matches your interest, and find the most popular websites.